Is Google Shopping Worth the Investment? Until recently, many marketers have considered pay per click (PPC) search advertising to be the most effective and cost efficient advertising solution available. However, […]
inbound marketing
New Study Reveals Organic CTR by Position in the SERPs
…And Reaffirms Importance of Page One Visibility Ever wondered how much traffic you would get if you reached that elusive number one spot? Or what would happen if you let […]
Time Sensitive SEO Campaigns
Although seasonal events such as Christmas only come round once a year, SEO campaigns need to be in full swing a long time before. In fact, when it comes to […]
Why is Quality Content Important for SEO?
If I had a penny for every time I came across the ‘content is king’ mantra, I would currently be supping mojitos on a private island retreat. While this sweeping […]
How to Write Relevant Content
If you ask any SEO worth their salt to describe quality content in two words, chances are their response will be ‘relevancy’ and ‘authority’. When you think about it, this […]