Is Google Shopping Worth the Investment? Until recently, many marketers have considered pay per click (PPC) search advertising to be the most effective and cost efficient advertising solution available. However, […]
Peter Van Zelst
Peter Van Zelst runs Zelst Online Marketing which creates, develops and manages amazing integrated online marketing campaigns for small to medium sized UK organisations,using PPC, SEO, Email, Affiliate, Social Media and a number of other activities.
New Study Reveals Organic CTR by Position in the SERPs
…And Reaffirms Importance of Page One Visibility Ever wondered how much traffic you would get if you reached that elusive number one spot? Or what would happen if you let […]
The Danger of Google Ranking Factor Lists
Why You Shouldn’t Trust ‘Definitive’ Lists of Ranking Signals As SEOs, it is our mission (and of course, our pleasure) to sit patiently in front of a screen, day after […]
Developing an Online Christmas Marketing Campaign
Why You Should Plan Your Christmas Marketing Strategy Now (If You Haven’t Already) It might seem far too early to be worrying about Christmas. But with 25th December just over […]
Profit Driven Search Marketing: Why Flexibility Equals Profitability
Google recently released a guide to profit driven search marketing. As insightful as this might have been, the dense prose made me feel like my head was going to explode. […]
A Quick Recap of the Recent Changes to Google Search
What’s Hot (and What’s Not) Following the Summer SERPs Shake-Up? Google loves to keep us on our toes, and this summer has certainly been no exception. The recent changes to […]
What is Search Network with Display Select?
Everything You Need to Know About the New AdWords Campaign Type AdWords recently sent out a reminder stating that as of September 16th, all Search and Display Networks campaigns are […]
What is HTTPS and Why is it Important for SEO?
In the simplest terms, the ‘s’ in a https:// URL indicates an additional layer of website security. Often used for banking and ecommerce sites where extra security measures are required, […]
Time Sensitive SEO Campaigns
Although seasonal events such as Christmas only come round once a year, SEO campaigns need to be in full swing a long time before. In fact, when it comes to […]
Google AdWords Quality Score and its Importance
On a Scale of 1-10, How Important is Quality Score? Quality Score is a measure of the quality, relevance and performance of individual keywords in paid search (PPC). Over the […]