Is Google Shopping Worth the Investment? Until recently, many marketers have considered pay per click (PPC) search advertising to be the most effective and cost efficient advertising solution available. However, […]
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Google AdWords Quality Score and its Importance
On a Scale of 1-10, How Important is Quality Score? Quality Score is a measure of the quality, relevance and performance of individual keywords in paid search (PPC). Over the […]
Why is Quality Content Important for SEO?
If I had a penny for every time I came across the ‘content is king’ mantra, I would currently be supping mojitos on a private island retreat. While this sweeping […]
How to Write Relevant Content
If you ask any SEO worth their salt to describe quality content in two words, chances are their response will be ‘relevancy’ and ‘authority’. When you think about it, this […]