Is Google Shopping Worth the Investment? Until recently, many marketers have considered pay per click (PPC) search advertising to be the most effective and cost efficient advertising solution available. However, […]
New Study Reveals Organic CTR by Position in the SERPs
…And Reaffirms Importance of Page One Visibility Ever wondered how much traffic you would get if you reached that elusive number one spot? Or what would happen if you let […]
The Danger of Google Ranking Factor Lists
Why You Shouldn’t Trust ‘Definitive’ Lists of Ranking Signals As SEOs, it is our mission (and of course, our pleasure) to sit patiently in front of a screen, day after […]
Profit Driven Search Marketing: Why Flexibility Equals Profitability
Google recently released a guide to profit driven search marketing. As insightful as this might have been, the dense prose made me feel like my head was going to explode. […]
A Quick Recap of the Recent Changes to Google Search
What’s Hot (and What’s Not) Following the Summer SERPs Shake-Up? Google loves to keep us on our toes, and this summer has certainly been no exception. The recent changes to […]